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SUCC
Ultimate Case Challenge 2026
REGISTER NOW

Solve a real Shopee business problem with AI-driven solutions and stand a chance to win attractive prizes AND fast-track your application for the Shopee Graduate Development Programme.

REGISTRATION CLOSES IN
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About SUCC Competition

The Shopee Ultimate Case Challenge is returning to Thailand for 2026! And we’re inviting 3rd and 4th year brightest minds to be part of it.

Top teams walk away with prizes of up to THB 60,000, plus a fast-track into the Final Round of Interview of Shopee’s Graduate Development Programmes (GDP) for graduating students or the Apprentice Programme (AP) for non-graduating participants.

Teams of 2–4 3rd & 4th year students Free to enter THB 100,000 prize pool

The Business Case

One real Shopee business problem, with AI at the centre of it. You get the brief the moment it drops — everything before that is team-building time.

View the Case →

Registration Criteria

Three things stand between you and the semi-finals. Get them right and your team is in.

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01 / TEAM

Form a team of 2–4 members from 3rd to 4th year of study.

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02 / DECK

Submit your team case solution deck (maximum 5 pages).

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03 / VIDEO

Submit your team pitch video (maximum 2 minutes).

Decks are accepted as PDF or PowerPoint. Every accepted team member also uploads a CV before the team can submit.

The Prize Pool

100,000 THB

Rise to the top! The top 3 champions will take home fantastic prizes based on the tiers below.

RUNNER-UP
30,000 THB
CHAMPION
60,000 THB
2ND RUNNER-UP
10,000 THB
BEYOND THE PRIZE

Top 10 teams fast-track into the Graduate Development Programme or Apprentice Program depending on your year of study.

Your Road to the Final

Five stages from sign-up to the grand final. Registration closes 30 September 2026

01
17 Aug – 30 Sept 2026
Registration opens
02
1 Sep 2026
Case drop

Case will drop at 1:00PM GMT+7

03
4 Oct 2026
Deck & video submission deadline

Five-page deck plus a 2-minute pitch video, from your team

04
16 Oct 2026
Semi-final pitching

Top 30 teams to pitch their ideas in person

05
30 Oct 2026
Grand final presentation

Top 10 teams will present their solution, and Top 3 winning teams will be selected

Announcements

Latest Updates

📣
Nothing announced yet

Case briefs, shortlists and round results all land here first. Register now and we'll email your team the moment anything drops.

Register your team

Frequently Asked Questions

Registration and Timeline+
How do I register?+
You can register via the registration button.
Is there a participation fee?+
No. The Shopee Ultimate Case Challenge is free to participate!
Is the competition entirely virtual, in-person, or hybrid?+
The initial submission stage will be conducted virtually. However, shortlisted participants from the top 30 teams will be required to attend the subsequent stages of the competition in person in Bangkok.
What are the stages of the competition?+
There are 4 stages of participation: 1) Team Registration: Form a team of 2–4 members from 3rd and 4th year of studies to participate. 2) Case submission: Crack the case and submit a pitching deck and video. 3) Semi-finalist round: The top 30 teams will be invited to pitch their ideas in person, with the top 10 teams advancing to the final round. 4) Final round: The top 10 teams will present their solutions, and the top three winning teams will be selected.
What is the official timeline and key deadlines for each round?+
Registration closes on 30 September 2026, and teams must submit their pitch deck and presentation video by 4 October 2026. The semi-final round is scheduled for 16 October 2026, followed by the grand final on 30 October 2026.
Eligibility+
Who is eligible to participate?+
3rd and 4th year undergraduate students are welcome to participate!
Do I need a background in coding or business to participate?+
No coding or business background is required. SUCC welcomes students from all academic disciplines, and we encourage teams to bring together diverse skills and perspectives.
Can I apply alone?+
No individual registration will be accepted. Form a team of 2–4 members from 3rd and 4th year of studies to participate!
Am I allowed to change my teammates?+
Once team registration is completed, participants are not eligible to change the team members. For further inquiries, please contact us at succth@shopee.com.
What happens if a teammate withdraws?+
Please contact us at succth@shopee.com as soon as possible.
What is the minimum and maximum team size?+
Participants may form a team of 2 to 4 members to participate.
Can team members be from different universities or countries?+
Yes, team members may come from different universities or countries.
Technical & Submission Requirements+
What deliverables do we need to submit for the preliminary round?+
1. A solution deck with no more than 5 pages, in PDF or PowerPoint format. Google slide submission is not allowed. 2. A 2-minute pitching video presenting your team's solution.
Does the 5-page limit include a cover page and appendix?+
The 5-page limit covers your solution content only. A cover page is allowed and does not count towards the limit. Appendices are permitted for important reference information only and judges are not obliged to review them.
How do we submit the pitching video?+
Your video must be uploaded as a file. Links (YouTube, Google Drive and similar) are not accepted. Accepted file formats and the maximum file size are shown on the submission page.
What language should our submission and pitch be in?+
All submissions and pitches must be in English.
Are we allowed to use Generative AI tools (like ChatGPT) during the competition?+
Yes, participants are welcome to use Generative AI tools such as ChatGPT during the competition. However, teams should apply their own judgement, critically evaluate AI-generated outputs, and ensure that their final solution reflects their original thinking and understanding.
Prizes+
How many teams will move to the Semi-Final round?+
Top 30 teams will be selected for the Semi-Final round.
How many teams will move to the Grand Final round?+
Top 10 teams will be selected for the Grand Final round.
What is the Grand Prize?+
Top 3 teams will walk away with attractive prizes: THB 60,000 for Champion, THB 30,000 for 1st Runner-up, and THB 10,000 for 2nd Runner-up. In addition, the top 30 teams will receive a certificate from Shopee!
What is the Shopee GDP (Graduate Development Programme)?+
The Graduate Development Programme (GDP) is Shopee's structured two-year career programme for final-year students and recent graduates. Participants complete four six-month rotations across key business functions at Shopee and Monee, with the possibility of overseas exposure depending on business needs. The programme aims to develop a strong pipeline of young talent who can grow into future leaders within the organisation.
What is the Shopee AP (Apprentice Program)?+
The Apprentice Program (AP) is an internship programme specially designed for second and penultimate year students (Year 2–3), to hone their professional skills and develop them into young leaders. In Thailand the programme runs from May to July (approximately 10–12 weeks), and participants are required to commit to a full-time internship schedule of five days per week throughout this period.
Who are the judges?+
Shopee Thailand Senior Management team.

Take Your Ultimate Opportunity

Grab your squad, register your team, and start solving before the deadline closes.

SUCC

Shopee Thailand Ultimate Case Challenge 2026 — a business case competition for 3rd and 4th year university students in Thailand. Free to enter.

Explore
About SUCC The Case Registration Criteria Prize Pool Timeline FAQ
Contact
Shopee Careers succth@shopee.com Privacy Notice
Copyright © 2026 Shopee. All rights reserved. GDP / AP fast-track applies to top 10 teams, subject to standard eligibility.